központ brand identity

2019 - 2021

in 2019 i had the opportunity to refresh the branding of központ, one of the most iconic bars on madách square in budapest. i kept the logo and the red color from the original brand identity, but added a hand-drawn, trashy-but-loveable vibe that later expanded with cutouts and collage elements.

the new identity became an integral part of both the online communication and the interior design of the venue. i worked as an in-house art director and graphic designer for almost 3 years, then the new designer followed my brand guidelines until the eventual brand refresh in 2025.