Partizán 1% logo

march 20, 2023

in hungary, every year taxpayers can donate 1% of their income taxes to a charity or organization of their choice. this year, partizán started collecting these donations, and they needed a logo for the campaign.

i came up with a modified version of their original, very recognizable logo, swapping the “i” and “z” for “1” and “%”. the logo became the centerpiece of the campaign’s branding, featured on all promotional materials, thumbnails, and online creatives throughout the campaign period.

in their first year, partizán raised around 200 million hungarian forints ($567.000), and they doubled that amount in the second year.